Soho Central

October 28th 2006



L  U  X    I  S    T  H  E    N  E  W    M  A  N  T  R  A

The new look Soo Kee Jewellery shops created by Poole Associates in 2001 to 2003 feature a late 70's glamour expression. They are fully clad in fabric to soften the noise from the mall corridors. Exotic materials such as antiqued brass, Swarovski crystals, Balinese water buffalo, and Indian silk make up the warm and inviting interiors palette.


For 2006 and beyond, we are making slight adjustments to this classic design adding grey-gold marble and Jamaican Teak. The first outlets are now open at IMM and Plaza Singapura. Soho Central opens end November 2006.


Each unit varies in response to site conditions and market demographics.



The Soho Central Shopfront  >



3d renderings are copyright Poole Associates Private Limited 2006, reproduction is prohibited

Soo Kee Jewellery  outlets designed by Poole Associates

2001 to 2007


Clifford Center, Singapore

Wisma Atria, Singapore

Toh Payoh Central, Singapore

Jurong Point, Singapore

Suntec City, Singapore

IMM, Singapore 2002

Parkway Parade, Singapore

IMM, Singapore 2006

Plaza Singapura, Singapore

Soho Central, Singapore

Brilliant Rose, Bangsar Kuala Lumpur

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