Monday 7th December, 2009
Urban tropical getaway
Whipped into Place offers KL's affluent middle class just what they need in a contemporary setting
The Edge | Haven text : Wong King Wai | Photos : Patrick Goh
As you drive past the newly renovated and refurbished Bangsar Shopping Center on Jalan Maarof in Kuala Lumpur's up-market Bangsar, you are bound to catch sight of a welcoming green and lush area at one end of the building.
This is WiP [Whipped into Place], which is where the Haven team stopped by one weekday to have a chat with founders Fred Choo and Michele Kwok.
The affable couple, dressed casual chic, shared with us their F+B journey, which began with popular alfresco dining outlet Souled Out in Desa Sri Hartamas and continued with 7atenine - the happening watering hole in Jalan Pinang in the heart of the city.
The couple has started and managed Souled Out - their first restaurant - some 13 years ago. "Fred served while I made iced lemon tea," laughs Michele. "At the time, I didn't even know how to operate the till!"