January 2007



Singapore Superbrands

Award 2004







T H E  C U T  O F  U L T I M A T E  B R I L L I A N C E


This new Brilliant Rose diamond boutique  features an expression of architectural layering. View a 3d walk through on youtube, below


Balinese volcanic stone, leathers, walnut, chrome and crystal make up the interiors palette.


Diamond showcases located at the front of the shop are for easy browsing, while a private consultation counter is provided at the rear of the shop with a small sofa area.


Opened January 27th 2007

3d renderings copyright Poole Associates Private Limited 2006






Soo Kee Jewellery  + Brilliant Rose outlets designed by Poole Associates  2001 to 2007


Soo Kee Clifford Center, Singapore

Soo Kee Wisma Atria, Singapore

Soo Kee Toh Payoh Central, Singapore

Soo Kee Jurong Point, Singapore

Soo Kee Suntec City, Singapore

Soo Kee IMM, Singapore 2002

Soo Kee Parkway Parade, Singapore


New outlets in 2006

Soo Kee IMM, Singapore 2006

Soo Kee Plaza Singapura, Singapore

Soo Kee Soho Central, Singapore

Brilliant Rose, Bangsar Kuala Lumpur


New outlets in 2007

Brilliant Rose Vivo City, Singapore

Soo Kee Pavilion, Kuala Lumpur

Soo Kee Citilink Mall, Singapore [renovation]

Soo Kee Raffles City, Singapore


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