July 2002



S  U  B  U  R  B  A  N    L  U  X

The Toa Payoh shop faces a large open air covered atrium at Toa Payoh Central. The unit is fully open to this space. Acoustical treatments have been incorporated to avoid the noise and echo from this large communal gathering space, which is a part of Singapore's first air conditioned Bus Terminal.

Internal components are designed to be in a modular form - allowing for ease of repetition and quick installation on site. Ceiling panels are made of perforated sheet metal for added acoustic properties. Walls are clad in sage green rayon ribs, inset into limed oak veneer walls. A gun-metal gray on the cabinetry lends an industrial look - fitting for this outlets suburban location.


Singapore Superbrands

Award 2004


Congratulations Soo Kee !



Soo Kee Jewellery, Brilliant Rose + Love & Co. outlets designed by Poole Associates  2001 to 2008


Soo Kee Clifford Center, Singapore

Soo Kee Wisma Atria, Singapore

Soo Kee Toh Payoh Central, Singapore

Soo Kee Jurong Point, Singapore

Soo Kee Lot 10, Kuala Lumpur

Soo Kee Parkway Parade, Singapore

Soo Kee Suntec City, Singapore

Soo Kee Northpoint, Singapore

Soo Kee Peoples Park, Singapore


Outlets in 2006

Soo Kee IMM, Singapore 2006

Soo Kee Plaza Singapura, Singapore

Soo Kee Soho Central, Singapore

Brilliant Rose, Bangsar Kuala Lumpur


Outlets in 2007

Brilliant Rose Vivo City, Singapore

Soo Kee Pavilion, Kuala Lumpur

Soo Kee Citilink Mall, Singapore

Soo Kee Raffles City, Singapore

Soo Kee Tampines Mall, Singapore


Outlets in 2008

Love & Co. Raffles City, Singapore

Love & Co. Vivo City, Singapore

Love & Co. The Gardens, Kuala Lumpur

Soo Kee Hypermall, Borneo