July 2002



G  R  A  N  D    L  U  X

The entire shop is constructed with an underlying ovoid shape to the walls - adding an element of softness, breaking away from the sterile, cold and hard look of the previous generation of shops. The new look begs one to linger, enjoy a tea and the tranquil music, while browsing the counters for that perfect dazzling gem.

The left side of the shop is clad in ribs of gold fabric, pierced by a storage cabinet made from Brazilian Santos timber. Silk bouclé upholstered boudoir chairs are used for guests at the main diamond display counter.

At the far end of the shop, a small semi private area has been incorporated for intimate discussion. [wedding plans] This space is treated as a cocoon-room, clad in Brazilian Santos timber and Water Buffalo. A light fitting hovers over the leather clad desk, surrounded with Swarovski crystals. Images of Soo Kee customers in wedding gowns will be added to the walls.

The right side of the shop is clad in hand woven Egyptian cotton ribs - inset at the rear are 3 specialty vitrenes. Another bench display towards the front is placed for viewing while standing.



Singapore Superbrands

Award 2004


Congratulations Soo Kee !



Soo Kee Jewellery, Brilliant Rose + Love & Co. outlets designed by Poole Associates  2001 to 2008


Soo Kee Clifford Center, Singapore

Soo Kee Wisma Atria, Singapore

Soo Kee Toh Payoh Central, Singapore

Soo Kee Jurong Point, Singapore

Soo Kee Lot 10, Kuala Lumpur

Soo Kee Parkway Parade, Singapore

Soo Kee Suntec City, Singapore

Soo Kee Northpoint, Singapore

Soo Kee Peoples Park, Singapore


Outlets in 2006

Soo Kee IMM, Singapore 2006

Soo Kee Plaza Singapura, Singapore

Soo Kee Soho Central, Singapore

Brilliant Rose, Bangsar Kuala Lumpur


Outlets in 2007

Brilliant Rose Vivo City, Singapore

Soo Kee Pavilion, Kuala Lumpur

Soo Kee Citilink Mall, Singapore

Soo Kee Raffles City, Singapore

Soo Kee Tampines Mall, Singapore


Outlets in 2008

Love & Co. Raffles City, Singapore

Love & Co. Vivo City, Singapore

Love & Co. The Gardens, Kuala Lumpur

Soo Kee Hypermall, Borneo