August 28th 2006


IMM Singapore

L  U  X    I  S    T  H  E    N  E  W    M  A  N  T  R  A

The new look Soo Kee Jewellery shops created by Poole Associates in 2001 to 2003 feature a late 70's glamour expression. They are fully clad in fabric to soften the noise from the mall corridors. Exotic materials such as antiqued brass, Swarovski crystals, Balinese water buffalo, and Indian silk make up the warm and inviting interiors palette.


For 2006 and beyond, we are making slight adjustments to this classic design adding grey-gold marble and Jamaican Teak. The first outlets will appear at IMM and Plaza Singapura.


Each unit varies in response to site conditions and market demographics.



The IMM Shopfront >









Soo Kee Jewellery, Brilliant Rose + Love & Co. outlets designed by Poole Associates  2001 to 2008


Soo Kee Clifford Center, Singapore

Soo Kee Wisma Atria, Singapore

Soo Kee Toh Payoh Central, Singapore

Soo Kee Jurong Point, Singapore

Soo Kee Lot 10, Kuala Lumpur

Soo Kee Parkway Parade, Singapore

Soo Kee Suntec City, Singapore

Soo Kee Northpoint, Singapore

Soo Kee Peoples Park, Singapore


Outlets in 2006

Soo Kee IMM, Singapore 2006

Soo Kee Plaza Singapura, Singapore

Soo Kee Soho Central, Singapore

Brilliant Rose, Bangsar Kuala Lumpur


Outlets in 2007

Brilliant Rose Vivo City, Singapore

Soo Kee Pavilion, Kuala Lumpur

Soo Kee Citilink Mall, Singapore

Soo Kee Raffles City, Singapore

Soo Kee Tampines Mall, Singapore


Outlets in 2008

Love & Co. Raffles City, Singapore

Love & Co. Vivo City, Singapore

Love & Co. The Gardens, Kuala Lumpur

Soo Kee Hypermall, Borneo

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