February 2007




Singapore Superbrands

Award 2004






L  U  X    I  S    T  H  E    N  E  W    M  A  N  T  R  A

The new look Soo Kee Jewellery shops created by Poole Associates in 2001 to 2003 feature a late 70's glamour expression. They are fully clad in fabric to soften the noise from the mall corridors. Exotic materials such as antiqued brass, Swarovski crystals, Balinese water buffalo, and Indian silk make up the warm and inviting interiors palette.


For 2006-2007 and beyond, we are making slight adjustments to this classic design adding Galaxy-gold marble, Jamaican Teak, custom ground mirrors and crystal pendants, optic fiber curtains and new circular glass showcases.


Each unit varies in response to site conditions and market demographics. Soo Kee Jewellery at Pavilion Kuala Lumpur will be the most luxurious outlet to date. Located along Bukit Bintang, this unit is just opposite another Poole Associates project : the award winning EEST restaurant at The Westin Hotel Kuala Lumpur.


Opening April 2007

3d renderings copyright Poole Associates Private Limited 2007


Optic-Fiber strands for a backdrop to the front showcase displays, with another at the far end of the shop. An oddly placed structural column is clad in custom ground mirrors to resemble a stack of jewel encrusted bangles.


Crystal pendants with gold tassels lend an Asian touch to the space. Round glass central pylons mimic the column in shape, but lit from below with LED's they add a modern, futuristic  aspect.  


Red leather Ox chairs punctuate the rear of the shop, set against an optic-fiber curtain.

Palm leaf mirror detail custom made for Soo Kee : 5,300 pcs cladding the column and private consultation area walls will take 8 craftsmen 3 months to produce. Below : Ox Chair in red leather and optic-fiber curtain.

Soo Kee Jewellery, Brilliant Rose + Love & Co. outlets designed by Poole Associates  2001 to 2008


Soo Kee Clifford Center, Singapore

Soo Kee Wisma Atria, Singapore

Soo Kee Toh Payoh Central, Singapore

Soo Kee Jurong Point, Singapore

Soo Kee Lot 10, Kuala Lumpur

Soo Kee Parkway Parade, Singapore

Soo Kee Suntec City, Singapore

Soo Kee Northpoint, Singapore

Soo Kee Peoples Park, Singapore


Outlets in 2006

Soo Kee IMM, Singapore 2006

Soo Kee Plaza Singapura, Singapore

Soo Kee Soho Central, Singapore

Brilliant Rose, Bangsar Kuala Lumpur


Outlets in 2007

Brilliant Rose Vivo City, Singapore

Soo Kee Pavilion, Kuala Lumpur

Soo Kee Citilink Mall, Singapore

Soo Kee Raffles City, Singapore

Soo Kee Tampines Mall, Singapore


Outlets in 2008

Love & Co. Raffles City, Singapore

Love & Co. Vivo City, Singapore

Love & Co. The Gardens, Kuala Lumpur

Soo Kee Hypermall, Borneo

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